Bandwagon - Groups of people doing/wearing the same thing. Everyone else is doing it.
Appeal to status (snob appeal) - Only the best belong to our club.
Plain Folks - Makes you think the person in the ad is just like you. Everyday people.
Statistics - Uses numbers to sell a product.
Testimonial - A famous person endorses a product.
Name calling - Comparing two products and saying one is better.
